Privacy Policy
Introduction and overview
We have drawn up this privacy policy (version 04.09.2025-123050164) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as "data") we as the controller – and the processors commissioned by us (e.g., providers) – process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.
Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important things to you as simply and transparently as possible. Wherever possible, technical terms are explained in a reader-friendly manner, links to further information are provided, and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide the briefest, most unclear, and legally and technical explanations possible, as is often the norm on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you will find some information there that you weren't aware of before.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.
Scope
This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:
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all online presences (websites, online shops) that we operate
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Social media presence and email communication
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mobile apps for smartphones and other devices
In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
Regarding EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation is available online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
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Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.
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Contract (Article 6 (1) (b) GDPR): We process your data to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
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Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
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Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.
We generally do not apply other conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.
In addition to the EU regulation, national laws also apply:
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In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
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In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the person responsible
If you have any questions about data protection or the processing of personal data, you will find the contact details of the controller in accordance with Article 4 (7) of the EU General Data Protection Regulation (GDPR) below:
Mag. Angelika Grillitsch, Alter Platz 9, A-9020 Klagenfurt
Email: angelika.grillitsch@gmail.com
Phone: +43 676 729 29 19
Storage period
Our general principle is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.
If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.
We will inform you below about the specific duration of the respective data processing, provided we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:
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According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
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for what purpose we carry out the processing;
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the categories, i.e. the types of data that are processed;
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who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
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how long the data is stored;
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the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
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that you can complain to a supervisory authority (links to these authorities can be found below);
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the origin of the data if we did not collect it from you;
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whether profiling is carried out, i.e. whether data is automatically evaluated to create a personal profile of you.
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According to Article 16 of the GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
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According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
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According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
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According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
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According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
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If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
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If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing purposes.
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If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this time.
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According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
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According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short: You have rights – do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:
Austrian Data Protection Authority
Head: Dr. Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Data transfer to third countries
We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship, and in any case only to the extent that it is generally permitted. Your consent is in most cases the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their servers located, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, according to the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. Further information can be found at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
Security of data processing
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.
Article 25 of the GDPR refers to "data protection through design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.
TLS encryption with https
TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.
We have thus introduced an additional security layer and comply with data protection by design ( Article 25, Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol in the top left corner of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to learn more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.
Communication
Communication Summary
👥 Affected parties: All those who communicate with us by phone, email or online form
📓 Data processed: e.g., telephone number, name, email address, entered form data. Further details can be found in the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal regulations
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)
If you contact us and communicate by phone, email or online form, personal data may be processed.
The data will be processed for the purpose of handling and processing your inquiry and the related business transaction. The data will be stored for as long as required by law.
Affected persons
The above-mentioned processes affect everyone who contacts us via the communication channels we provide.
phone
When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and legal requirements permit.
If you communicate with us via email, data may be stored on your device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and legal requirements permit.
Online forms
If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and legal requirements permit.
Legal basis
The processing of data is based on the following legal bases:
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Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
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Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
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Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To enable efficient communication, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary.
Cookies
Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: Depends on the specific cookie. You can find more details below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depends on the cookie used. Further details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152123050164-9
Purpose: Distinguishing between website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
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At least 4096 bytes per cookie
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At least 50 cookies per domain
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At least 3000 cookies in total
What types of cookies are there?
The specific cookies we use depend on the services used and are explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
There are four types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages, and only later proceeds to checkout. These cookies ensure that the shopping cart is not deleted, even when the user closes their browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.
Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.
Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.
Storage duration of cookies
The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.
You also have control over the storage period. You can manually delete all cookies via your browser at any time (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.
Right of objection – how can I delete cookies?
You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.
Legal basis
The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary greatly within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which was replaced by the Digital Services Act (DDG) in May 2024.
For strictly necessary cookies, even if consent is not given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.
If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.
In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.
Webhosting introduction
Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Data processed: IP address, time of website visit, browser used, and other data. Further details can be found below or from the respective web hosting provider.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests)
What is web hosting?
When you visit websites these days, certain information—including personal data—is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By "website," we mean the entirety of all web pages on a domain, i.e., everything from the home page to the very last subpage (like this one). By "domain," we mean, for example, example.de or sampleexample.com.
If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We simply refer to them as "browsers" or "web browsers."
To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why it's usually handled by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets even better!
When the browser connects to your computer (desktop, laptop, tablet, or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.
Why do we process personal data?
The purposes of data processing are:
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Professional website hosting and operational security
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to maintain operational and IT security
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Anonymous evaluation of access behavior to improve our service and, if necessary, for criminal prosecution or the pursuit of claims
What data is processed?
Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as
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the complete Internet address (URL) of the website accessed
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Browser and browser version (e.g. Chrome 87)
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the operating system used (e.g. Windows 10)
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the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
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the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
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Date and time
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in files, the so-called web server log files
How long is data stored?
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not share this data, but cannot rule out the possibility that it may be viewed by authorities in the event of illegal activity.
In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not share your data without your consent!
Legal basis
The legality of the processing of personal data within the framework of web hosting arises from Art. 6 (1) (f) GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims arising from this if necessary.
As a rule, there is a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Website modular systems introduction
Website modular systems Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps, as well as contact details, IP address, or your geographic location. Further details can be found further down in this privacy policy and in the privacy policy of the providers.
📅 Storage period: depends on the provider
⚖️ Legal basis: Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (a) GDPR (consent)
What are website builders?
We use a website builder system from WIX for our website. Builders are special types of content management systems (CMS). With a builder system, website operators can create a website very easily and without any programming knowledge. Many web hosts also offer builder systems. Using a builder system may also collect, store, and process your personal data. This privacy policy provides you with general information about data processing by builder systems. Further information can be found in the provider's privacy policy.
Why do we use website builders for our website?
The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-organized website that we can easily operate and maintain ourselves—without external support. A modular system now offers many helpful features that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable experience on our website.
What data is stored by a modular system?
Which data is stored depends, of course, on the website builder system used. Each provider processes and collects different types of website visitor data. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are generally collected. Tracking data (e.g., browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided one), IP address, and geographic location data. You can find out exactly which data is stored in the provider's privacy policy.
How long and where is the data stored?
We will inform you about the duration of data processing below in connection with the website modular system used, if we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. The provider may store your data according to its own specifications, over which we have no control.
Right of objection
You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the person responsible for the website building block system you use at any time. You can find contact information either in our privacy policy or on the website of the respective provider.
You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on the browser you use, this works differently. Please note, however, that if you do this, not all functions may work as usual.
Legal basis
We have a legitimate interest in using a website builder system to optimize our online service and present it in an efficient and user-friendly manner. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the builder system if you have given your consent.
If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed with your consent. This particularly applies to tracking activities. The legal basis in this regard is Art. 6 (1) (a) GDPR.
With this privacy policy, we have provided you with the most important general information about data processing.
If you would like more detailed information on this, you can find further information in the privacy policy of the web builder provider WIX at https://de.wix.com/about/privacy
Web analytics introduction
Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What is web analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.
Why do we use web analytics?
We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most frequently visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.
What data is processed?
Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is generally stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.
Duration of data processing
We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.
Right of objection
You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.
Legal basis
The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. Web analytics allows us to detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use these tools if you have given your consent.
Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on specific web analytics tools, if available, can be found in the following sections.
Messenger & Communication Introduction
Messenger & Communication Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Contact requests and general communication between us and you
📓 Processed data: Data such as name, address, email address, telephone number, general content data, if applicable IP address
You can find more details in the respective tools used.
📅 Storage period: depends on the messenger & communication functions used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests), Art. 6 (1) (b) GDPR (contractual or pre-contractual obligations)
What are messenger and communication features?
We offer various options on our website (e.g., messenger and chat functions, online or contact forms, email, and telephone) for communicating with us. Your data will also be processed and stored to the extent necessary to respond to your inquiry and our subsequent actions.
In addition to traditional communication tools such as email, contact forms, or telephone, we also use chats and messengers. The currently most frequently used messenger function is WhatsApp, but there are, of course, many different providers offering messenger functions specifically for websites. If content is end-to-end encrypted, this will be indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption simply means that the content of a message is not visible even to the provider. However, information about your device, location settings, and other technical data may still be processed and stored.
Why do we use messenger and communication features?
Communication options with you are extremely important to us. Ultimately, we want to talk to you and answer all possible questions about our service as best as possible. Effective communication is a key part of our service. With our practical messenger and communication functions, you can always choose the one you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it concerns internal contractual matters. In these cases, we recommend other communication options such as email or telephone.
We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is set out below for the relevant platform.
Please note that when using our integrated elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. This may make it more difficult for you to assert or enforce your rights regarding your personal data.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the messenger and communication functions. This generally includes data such as name, address, telephone number, email address, and content data, such as any information you enter into a contact form. Information about your device and IP address is usually also stored. Data collected via a messenger and communication function is also stored on the providers' servers.
If you want to know exactly which data is stored and processed by the respective providers and how you can object to data processing, you should carefully read the respective company's privacy policy.
How long is data stored?
How long the data is processed and stored depends primarily on the tools we use. You can find out more about how the individual tools process data below. The providers' privacy policies usually state exactly which data is stored and processed for how long. In principle, personal data is only processed for as long as it is necessary to provide our services. When data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after you leave a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. You can usually find informative information about the individual cookies in the privacy policies of the individual providers.
Right of objection
You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either through our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. For further information, please refer to the section on consent.
Since cookies may be used in messaging and communication functions, we also recommend that you read our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Legal basis
If you have consented to the processing and storage of your data through integrated messenger and communication functions, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR). We process your inquiry and manage your data within the framework of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to answer inquiries. The basis for this is Art. 6 (1) (b) GDPR. In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners.
Web design introduction
Web design privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution, and browser name. You can find more details in the respective web design tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What is web design?
We use various tools on our website to support our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the right look and feel for a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with the visual, structural, and functional design of a website. The goal is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-section of user experience is usability. This refers to the user-friendliness of a website. We place particular emphasis on ensuring that content, subpages, and products are clearly structured and that you can find what you're looking for quickly and easily. To offer you the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category "web design" includes all services that enhance the design of our website. These could include, for example, fonts, various plugins, or other integrated web design features.
Why do we use web design tools?
How you absorb information on a website depends heavily on its structure, functionality, and visual perception. Therefore, good and professional web design has become increasingly important to us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functional website also has financial advantages for us. After all, you will only visit us and take advantage of our services if you feel completely comfortable.
What data are stored by web design tools?
When you visit our website, web design elements may be integrated into our pages that can also process data. The exact nature of this data depends largely on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend reading the privacy policy of the tools used. This usually tells you which data is processed, whether cookies are used, and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers.
Duration of data processing
How long data is processed varies greatly from person to person and depends on the web design elements used. If cookies are used, for example, the retention period can be as little as one minute or as long as several years. Please inform yourself about this. We recommend that you read our general section on cookies as well as the privacy policies of the tools used. There you will usually find out which cookies are used and what information is stored in them. Google Font files, for example, are stored for one year. This is intended to improve the loading time of a website. As a general rule, data is only stored for as long as necessary to provide the service. If required by law, data can be stored for longer.
Right of objection
You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, some web design elements (usually fonts) also contain data that cannot be deleted so easily. This is the case when data is automatically collected when a page is accessed and transmitted to a third party provider (such as Google). In this case, please contact the support of the respective provider. In the case of Google, you can reach support at https://support.google.com/?hl=de .
Legal basis
If you have consented to the use of web design tools, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here.
Information on specific web design tools – where available – can be found in the following sections.
Adobe Fonts privacy policy
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe processes your data, among other places, in the USA. Adobe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .
Adobe also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about Adobe’s standard contractual clauses, please visit https://www.adobe.com/at/privacy/eudatatransfers.html .
You can find out more about the data processed through the use of Adobe Fonts in the Privacy Policy at https://www.adobe.com/at/privacy.html .
Google Fonts privacy policy
Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as IP address and CSS and font requests
You can find more details further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What are Google Fonts?
We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.
You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at how this data is stored in more detail later.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, saving data volume and being a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.
What data does Google store?
When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.
Google Fonts securely stores CSS and font requests with Google, making them protected. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Business owners and developers use Google's BigQuery web service to examine and manipulate large amounts of data.
However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change, for example, the design or font of a website.
Google stores font files for one year. Google's goal is to fundamentally improve website loading times. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot simply be deleted. This data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=123050164 . In this case, you can only prevent data storage if you do not visit our site.
Unlike other web fonts, Google gives us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of them for our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=123050164 . While Google addresses data protection-related issues there, it doesn't provide truly detailed information about data storage. It's relatively difficult to get truly precise information about stored data from Google.
Legal basis
If you have consented to the use of Google Fonts, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Fonts is collected.
We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Google Fonts if you have given your consent.
Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .
In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .
You can also find out which data Google generally collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .
Online map services introduction
Online Map Services Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP addresses, location data, search items, and/or technical data. You can find more details in the respective tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What are online map services?
We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. To ensure that the online map on our website functions, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.
Why do we use online mapping services on our website?
Generally speaking, it is our goal to ensure you have a pleasant time on our website. And your time will only be pleasant if you can navigate our website easily and find all the information you need quickly and easily. Therefore, we thought an online map system would significantly improve our website service. Without leaving our website, you can easily view route descriptions, locations, or even points of interest using the map system. It's also incredibly practical that you can see at a glance where our company headquarters is, so you can find us quickly and easily. As you can see, there are simply many advantages, and we clearly view online map services on our website as part of our customer service.
What data are stored by online map services?
If you open a page on our website that has an integrated online map function, personal data may be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also saved. If, for example, you enter an address to plan a route, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You may be on our website, but when you interact with a map service, this interaction actually takes place on their website. To ensure the service functions properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.
How long and where is the data stored?
Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. As a general rule, personal data is only retained for as long as necessary to provide the service. Google Maps, for example, stores certain data for a specified period of time; you must delete other data yourself. Mapbox, for example, stores the IP address for 30 days and then deletes it. As you can see, each tool stores data for different lengths of time. We therefore recommend that you carefully review the privacy policies of the tools you use.
The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our "Cookies" section, but you can also find out which cookies may be used in the privacy policies of the individual providers. However, this is usually only an example list and is not exhaustive.
Right of objection
You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent at any time. The easiest way to do this is usually via the Cookie Consent Tool. However, there are also other opt-out tools you can use. You can also manage, delete, or deactivate any cookies set by the providers you use with just a few clicks. However, this may mean that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to instructions for the most important browsers.
Legal basis
If you have consented to the use of an online map service, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by an online map service.
We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to reiterate this point.
Information on specific online map services, where available, can be found in the following sections.
Google Maps Privacy Policy
Google Maps Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Data processed: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details further down in this privacy policy.
📅 Storage period: depends on the stored data
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)
What is Google Maps?
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps allows us to show you locations more accurately and thus tailor our service to your needs. When you use Google Maps, data is transferred to Google and stored on Google's servers. Here, we'll explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.
Google Maps is an online mapping service provided by Google. With Google Maps, you can search for the exact locations of cities, attractions, accommodations, or businesses online using a PC, tablet, or app. If a company is listed on Google My Business, additional information about the company is displayed in addition to the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the Earth's surface as a street map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, highly accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful experience. By integrating Google Maps, we can provide you with the most important information about various locations. You can see our headquarters at a glance. The directions always show you the best and fastest way to reach us. You can access directions for routes by car, public transport, on foot, or by bike. We consider providing Google Maps part of our customer service.
What data does Google Maps store?
In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address, and the latitude and longitude coordinates. If you use the route planner function, the starting address you entered will also be saved. However, this data storage occurs on the Google Maps website. We can only inform you about this, but have no influence. Because we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ123050164-5
Purpose: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interactions with ads. This way, you always receive tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months
Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when using cookies. To identify the cookie NID, a separate test page was created that exclusively integrated Google Maps.
How long and where is the data stored?
Google servers are located in data centers around the world. However, most of the servers are located in the United States. For this reason, your data is increasingly stored in the US. You can find out exactly where Google's data centers are located here: https://datacenters.google/
Google distributes the data across various storage devices. This makes it faster to access and better protected against any attempts at tampering. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly remain protected.
Google stores some data for a specified period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months, respectively.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data, introduced in 2019, information about location determination and web/app activity is stored for either three or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in your Google Account. Click "Data and Personalization" and then the "Activity Settings" option. There you can turn activities on or off.
You can also deactivate, delete, or manage individual cookies in your browser. This works slightly differently depending on the browser you use. Under the "Cookies" section, you'll find links to the relevant instructions for the most popular browsers.
If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether to accept it or not.
Legal basis
If you have consented to the use of Google Maps, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Maps collects it.
We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Google Maps if you have given your consent.
Google processes your data, among other places, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. Further information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en .
In addition, Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ .
If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de .
Explanation of terms used
We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have sufficiently addressed in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.
Processor
Definition according to Article 4 of the GDPR
For the purposes of this Regulation: ‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or individual that processes personal data on our behalf. Processors can therefore include, in addition to service providers such as tax advisors, hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.
Consent
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term ‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
Explanation: On websites, such consent is usually given via a cookie consent tool. You're probably familiar with this. Whenever you visit a website for the first time, you'll usually be asked via a banner whether you agree to data processing. You can usually also set individual settings and thus decide for yourself which data processing you allow and which you don't. If you do not consent, no personal data may be processed. In principle, consent can of course also be given in writing, i.e., not via a tool.
Personal data
Definition according to Article 4 of the GDPR
For the purposes of this Regulation: ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Explanation: Personal data is all data that can identify you as an individual. This is usually data such as:
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name
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address
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E-mail address
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Postal address
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Telephone number
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birth date
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Identification numbers such as social security number, tax identification number, identity card number or registration number
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Bank details such as account numbers, credit information, account balances and much more.
Profiling
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, ‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Explanation: Profiling involves compiling various information about a person in order to learn more about them. Profiling is often used online for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a specific user profile that can be used to target advertising to a specific audience.
Person responsible
Definition according to Article 4 of the GDPR
For the purposes of this Regulation: "controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller." If we forward collected data to other service providers for processing, these are "processors." A "processing agreement (DPA)" must be signed for this purpose.
Processing
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Note: When we refer to "processing" in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR statement, this includes not only the collection but also the storage and processing of data.
Closing words
Congratulations! If you're reading these lines, you've truly "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the length of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we not only want to tell you which data is processed, but also explain the reasons for using various software programs. Privacy policies usually sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible party. We wish you a pleasant stay and hope to welcome you back to our website soon.
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Source: Privacy Policy created with the Data Protection Generator for Austria from AdSimple